What was the original dealer/list price for a Fender Rhodes?
We've been compiling Fender/CBS price lists as they come up and posting our findings by year under this topic for anybody who is interested. The final list price for a new Mark V Stage 73 was $1095 USD, which is (interestingly enough) what many people are paying for a used Rhodes in prime condition these days.
1967
Fender Musical Instruments Price List October 1967 (**** = price not listed)
- $895 73 Key Piano, 6-Octave, with Legs and Sustaining Pedal, and Amp (Two Pieces)
- $**** 49 Key Piano, with Legs and Sustaining Pedal, and Amp (Two Pieces)
- $390 Piano Bass, 3-Octave
- $**** Celeste, 4-Octave
- $59.50 Stand for Piano Bass and Celeste
- $31 Cover for 73 Key Piano
- $9 Cover for Piano Bass
1968
Fender Musical Instruments Price List July 1968
- $895 73 Key Piano, 6-Octave, with Legs and Sustaining Pedal, and Amp (Two Pieces)
- $390 Piano Bass, 3-Octave
- $795 Contempo Organ, Portable, 5-Octave, with Pedal and Legs, Hinged Case and Leg Bag
- $895 Starmaster Organ, Portable, 5-Octave, with Pedal, Stand and Carrying Case
- $59.50 Stand for Piano Bass
- $31 Cover for 73 Key Piano
- $9 Cover for Piano Bass
- $10 Cover for Contempo Organ
1973
Fender Suggested Retail Price List p. 7
- $1280 Suitcase Piano Set, 88 Key
- $1125 Suitcase Piano Set, 73 Key
- $500 Suitcase Piano Bottom (amp only)
- $870 Mark I Stage Piano, 88 Key
- $720 Mark I Stage Piano, 73 Key
- $430 Piano Bass, 32 Key
- $65 Piano Bass Custom Stand
- $795 Super Satellite Power Speakers (complete system)
- $375 Super Satellite Master Unit
- $350 Super Satellite Slave Unit
- $175 Super Satellite Preamp
The price list I received has dealer notes that indicate a raise in prices of around $15 to $20 at some point, but there is no indication as to when that happened. Every piano and amp also had a custom vinyl cover available that could be ordered from the factory, at a cost ranging from $20 to $40. Additionally, hard cases with casters were available for the pianos and amps, priced around $100 for the Suitcase & Stage Pianos and $70 for the Satellite Amps.
1977
Rhodes Keyboard Instruments
Suggested Retail Price List Effective June 4, 1977
Keyboards
- $1545 Suitcase Piano Set, 88 Key
- $1375 Suitcase Piano Set, 73 Key
- $1095 Mark I Stage Piano, 88 Key
- $925 Mark I Stage Piano, 73 Key
- $525 Piano Bass, 32 Key
Amplifiers
- $975 Super Satellite Power Speaker Set (For Mark I Stage 73 or 88 Key)
- $445 Super Satellite Master Unit
- $415 Super Satellite Slave Unit
- $180 Super Satellite Pre-Amp
Accessories
- $52 Suitcase Piano, 88 Key, Cover Set
- $29 Suitcase Piano Top, 88 Key, Cover
- $46 Suitcase Piano, 73 Key, Cover Set
- $23 Suitcase Piano Top, 73 Key, Cover
- $23 Suitcase Piano Bottom Cover (88 or 73 Key)
- $29 Mark I Stage Piano, 88 Key, Cover
- $23 Mark I Stage Piano, 73 Key, Cover
- $19 Super Satellite Master or Slave Unit Cover
- $14 Piano Bass Cover
- $110 Piano Bass Stand
1978
Rhodes Keyboard Instruments
Suggested Retail Price List Effective December 17, 1977
Keyboards
- $1595 Suitcase Piano Set, 88 Key
- $1425 Suitcase Piano Set, 73 Key
- $1145 Mark I Stage Piano, 88 Key
- $975 Mark I Stage Piano, 73 Key
- $550 Piano Bass, 32 Key
Janus I Keyboard Amplification System
- $625 Janus I Power Amp Enclosure w/ Power Cord and 15' 5-Pin Preamp Cable
- $110 Janus I Preamp/Nameboard Assembly, 73 Key
- $115 Janus I Preamp/Nameboard Assembly, 88 Key
- $1335 Janus I Keyboard Amplification System, 73 Key (includes 2 Amps w/ Power Cords, Preamp/Nameboard Assembly w/ 15' 5-Pin Preamp Cable and 35' Interconnect Cable)
- $735 Janus I Keyboard Amplification System, 73 Key (includes 1 Amp w/ Power Cord, 15' 5-Pin Preamp Cable and Preamp/Nameboard Assembly)
- $1340 Janus I Keyboard Amplification System, 88 Key (includes 2 Amps w/ Power Cords, Preamp/Nameboard Assembly w/ 15' 5-Pin Preamp Cable and 35' Interconnect Cable)
- $740 Janus I Keyboard Amplification System, 88 Key (includes 1 Amp w/ Power Cord, 15' 5-Pin Preamp Cable and Preamp/Nameboard Assembly)
Accessories
- $54 Suitcase Piano, 88 Key, Cover Set
- $30 Suitcase Piano Top, 88 Key, Cover
- $48 Suitcase Piano, 73 Key, Cover Set
- $24 Suitcase Piano Top, 73 Key, Cover
- $24 Suitcase Piano Bottom Cover (88 or 73 Key)
- $30 Mark I Stage Piano, 88 Key, Cover
- $24 Mark I Stage Piano, 73 Key, Cover
- $14.50 Piano Bass Cover
- $140 Piano Bass Stand (still available!)
- $15 Janus I 35' Interconnect Cable
- $29.50 Janus I Power Amp Enclosure Cover
- $33.75 Converter Kit I (100 Watt Enclosure with 80 Watt Keyboard)
- $123.75 Converter Kit II (80 Watt Enclosure with 100 Watt Keyboard)
1985
The only model available was the Mark V Stage 73 at a list price of $1095 USD, not including the 450 lb.-capacity Peterson stand. The Mark V with stand was $1195, and the stand itself could be purchased alone for $150.
1987
The Mark V Stage 73 is sent to the back page of the price list, still tagged at $1095, and the stand is marked separately at $100.